2. Tokenization Benefits and Models

Choose the model that's right for your campaign

Web3 has created new consumer benefits and expectations, and tokens are the keys to connecting and unlocking them. Initial NFT projects established the idea of a token as a digital collectible, enabling brands, artists, sports teams, etc. to turn IP into ownership.

Enhanced strategies leverage token benefits for consumers in new ways:
- Build community, facilitate connection, invite participation, and connect with like-minded individuals.
- Access virtual and IRL events, access to exclusive content, and rewards for participation.
- Establish or highlight partnerships via cross-brand promotion and authentication.

We’ve identified four overarching NFT token framework models that deliver these benefits. They are not mutually exclusive and can work together to target multiple audience segments and create an inclusive/exclusive positive feedback loop. Depending on the brand’s objectives, assets, and means, selecting the right model mix for your audience establishes the blueprint for activation: