Part 2: Creation

1. NFT Design

What are they collecting?

The quality of NFT art will directly influence the collectors' perception of your project. Concurrently, overall content cadence and intrigue will keep your audience engaged. A non-fungible token (NFT) is a uniquely identifiable and non-interchangeable record on the blockchain. At its core, every NFT is assigned a unique ID, is owned by a single wallet, and stores some metadata. The nature of the metadata and what the NFT represents varies significantly between projects: it could be a video file, artwork, or even a deed to a house (really)!

No matter how much thought you put into the strategy of your NFT campaign, the first thing collectors will see and experience is the overall look and feel of your storefront, the design of the NFTs, and the originality of the content surrounding it. Therefore, you must approach the campaign as a whole and create an environment that resonates with your target audience.

We strongly suggest you work with a creative and design agency to help you in the process, but if you would rather leverage internal resources or freelancers, it's important to study some of the most recent successful NFT projects to understand the creative direction they took. You can leverage existing brand IP, collaborate with an artist, or develop new assets in-house. There are few creative limitations; all that matters is that the NFTs visually represent the personality and the tone of the story you want to tell to engage your community.

Our tokens support images and videos. We can integrate all types of information in the metadata (e.g., text description, attributes, terms & regulation documents, name of merchant, etc.)

Erwin Wurm - Breathe in Breathe Out


The most common media asset.
Ideally, a perfect loop where the first frame matches the last frame
Recommended Format
mp4 or .mov
Refik Anadol - Quantum Memories Noise B


Still image, design, illustration or photograph
Recommended Format
.png, .jpg, .jpeg, .tiff, .gif
Katharina Grosse - Number One

3D Model

Allows the user to spin, zoom, and even project in AR. Could be used in a metaverse environment in the future.
Recommended Format
.obj, .glb
2. Drop Architecture

When, how many, and for how much?

Now that you know what your NFTs will be, you need to define the appropriate drop design that will fit with your campaign objectives. Here are a few different considerations:

Total # of NFTs (Edition size)
Fixed amount or open edition?
Timing (Drop schedule)
Do you drop them all on the first day, or space out their releases?
How long is the challenge window (if there is a challenge)?
Are there phases?
Tiers (Rarity levels)
• Do you offer variations of the same NFT with different levels of scarcity and utility?
• Giveaway, single items, bundles, blind packs, online, offline—how do you want to organize their distribution?
• Can range from free giveaways to “no cap” auctions.

Additionally, here are a few elements to help you with drop design:

How to size your audience
Total existing client base
Social media following
Landing page with sign-up
Open edition as the first drop to gauge interest
How to price your NFTs
Value of the utility tied to the NFT
Level of scarcity
Value of artist in collaboration
Desired exclusivity or inclusivity
Average spending power of target audience
Should you include rarity levels
Are you planning to include a collecting challenge?
Are there  varying levels of utility for the same NFT?
Are you interested in tiered levels of your community base?
How to determine your drop schedule
Do you have a lot of NFTs to drop?
Do you want to engage over a longer period?
Do you want to focus your efforts on one big drop?
Do you want to focus on the utility piece?
How quickly do you want to open the secondary market so community members can trade amongst themselves?

Determining the best way to distribute your NFTs
Giveaways are a good way to share rewards and encourage participation
Bundles are good if you have lower-valued NFTs that can be sold with higher-valued ones
Blind packs add a level of gamification and randomness that stimulates the secondary marketplace
Single-purchase NFTs guarantee that the collector is genuinely interested in acquiring the collectible