NBA All-Star

The Official Digital Collectible of NBA All-Star Weekend

To celebrate its historic 75th Anniversary season and host city Cleveland, the National Basketball Association offered fans in attendance and around the world an opportunity to purchase limited-edition souvenir collectibles from All-Star Weekend.

A History of Holding Court in Ohio

Honoring the All-Star Games from previous contests held across the state of Ohio, a team of artists re-created the courts from those years, selling two variations at "League" and "Diamond" editions: an accessible tier at $20.02 per collectible and a more premium level selling for $750 that also came with a miniature physical replica of the court.

Taking it to the Streets

The NBA and its creative agency partners created and installed a dozen out-of-home billboards with a scannable QR code directing consumers to the storefront to purchase. Tens of thousands of attendees at the weekend-long Crossover Fan Fest also received a QR code postcard.

As the NBA builds out its long-term NFT and token strategy, holders of the 2022 All-Star NFT will be rewarded by combining it with future event souvenirs and collectibles. Stay tuned...