Desktop screenshot of case study
Hornets NFT collectibles
Mobile screenshot of case study
Hornets NFT Marketplace
Team and Brand Collectibles

Charlotte Hornets

Create and Collect In-Arena Memories and Experiences

Throughout the 2021-2 season, the Hornets offered 8 commemorative NFTs during the eight "Hive 75 Nights" as part of the celebration of the NBA's 75th Anniversary, sold in-arena only during the games.

Throwback Mixtape of Memories

The Hornets designed and minted a set of 8 original collectibles, one for each Hive 75 game, featuring a unique vintage cassette tape design and a nod to the Hornets opponent that night. Those who missed out on the original purchase could leverage the secondary market to collect remaining NFTs to become an inaugural member of The Mint List.

Exclusive In-Arena App Accessibility

Only fans in attendance at the Spectrum Center could purchase from a limited release of 75 NFTs through the Hornets App. With geofence technology, CTAs for the POAP-like collectible were displayed on the jumbotron and in-arena signage throughout each game.

Fans who collected all 8 commemorative NFTs in their Hornets Wallet throughout the season received two tickets to watch the regular season finale in a suite with other NFT holders and community members.