BSC Young Boys Bern

Collect, Play, Watch, Win

The Champions League soccer club and serial Swiss League Winner Young Boys Bern (YBB) has established the model for simple, accessible fan "challenge and reward" NFTs that drive interest over the course of an entire season.

Team-Wide Player Packs

In conjunction with YBB's long-term media partner, the team created a video file for each player, minting an NFT showing an animation of the front and back of the player card. The player card served as the thumbnail to portray what NFT buyers will purchase.

First Football Club to Sell NFT In Its Store

A limited number of 50 BSC Young Boys digital autograph cards minted on Flow sold out in under an hour. The Genesis collection featured digital autographs on the front and essential player information on the back. Paid for by credit card, PostFinance card, or Twint, no purchase of cryptocurrencies was required.

The fan challenge was to collect all (or subsets) of the first team to earn rewards via certain collection tiers. The drop was designed so that all 30 players were bundled into packs of three to ensure all cards have near-equal value to the NFT holder.