To help bridge the gap as fans/consumers adopt the new technology, Open Locker has created a series of digital collectibles per athlete, as well as autographed physical collectibles ("Platinum card") with the purchase of digital collectibles ("access pass"). While the college sports fans love it (who doesn't love trading cards and our Platinum card is awesome), the Platinum card has also been instrumental in Open Locker's efforts to grow the sport of thoroughbred racing.